Week 11 EOC: Winner of the final project

Week 10 EOC: What Channels are you going to do to get your product noticed?

      I considered this question as how to get my product noticed by my target market. Lets take a look at the commercial I just did for Hyundai genesis couple. The Hyundai genesis couple is a great car but there are very small amount of people know it’s a good car. People either completely don’t know anything about this car or just don’t even care about this car. I blame this to the advertising company that did commercials for Hyundai is because they don’t have any ideas for what they did for Hyundai genesis couple. In American’s mind, Hyundai sucks and Korean don’t know how to make cars. In the past few years Hyundai is catching up very quick and the Genesis couple is the first real sports car that they offered. This is the mean point, every other points should based on this point or surround this point. Car magazines, Men magazines and fashion magazines should have the commercial of this car for sure. Then, facebook, youtube and google should have this commercial as well. Most of the young generations don’t watch TV that much so if we focus on TV too much I don’t think it will works that good. All we need to do is focus on young generations and let them know what Hyundai is offering now.

Week 9 EOC: For those who think young

 

 

 

“For Those Who Think Young”

The lively crowd today agrees those who think young say Pepsi please
They pick the right one
The modern light one
Now it's Pepsi
Pepsi
For those who think young
The right one
The modern light one
Now it's Pepsi
Pepsi
For those who think young

This slogan was created by Pepsi in 1961 and got huge succeed in the market. Pepsi realized their product is for the younger generation and those people who thing they are young. This is the reason that Pepsi created this slogan and started build their brand loyalty from young generation. Pepsi actually did a really great job by focusing on young generation. For example, They used have a clothing brand named by Pepsi that is focusing on young people. Also most of their commercials are focusing on fashion and cool stuff. All of those are about to grabing young generation's attentions and building their brand loyalty.