Wednesday, September 12, 2012
Week 10 EOC: What Channels are you going to do to get your product noticed?
I considered this question as how to get my product noticed
by my target market. Lets take a look at the commercial I just did for Hyundai
genesis couple. The Hyundai genesis couple is a great car but there are very
small amount of people know it’s a good car. People either completely don’t
know anything about this car or just don’t even care about this car. I blame
this to the advertising company that did commercials for Hyundai is because
they don’t have any ideas for what they did for Hyundai genesis couple. In
American’s mind, Hyundai sucks and Korean don’t know how to make cars. In the
past few years Hyundai is catching up very quick and the Genesis couple is the
first real sports car that they offered. This is the mean point, every other points
should based on this point or surround this point. Car magazines, Men magazines
and fashion magazines should have the commercial of this car for sure. Then, facebook,
youtube and google should have this commercial as well. Most of the young
generations don’t watch TV that much so if we focus on TV too much I don’t think
it will works that good. All we need to do is focus on young generations and let them know what Hyundai is offering now.
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