Since I mentioned in competitive analyses, we are facing so
many strong rivals in this price range. What am I going to do to attract
customers is to focus on young generation who love sports car and want to their
car worth every penny that they spend on it. I would say its really hard to take customers from Toyota, Honda, VW and etc. But it's not impossible to win this war if we do it in the right way. An ad can make an experience a communal event, making us feel that we've
all participated. Their reality is our reality, and we feel a kinship
with the brand or cause being advertised. (The big idea, page 15,From textbook).
This point of departure is used for specific brands as well as for commodities. (The big idea, page 17, From textbook)
Making an overstatement or enlarging the truth beyond bounds can express just how terrific, tasty, fast, creamy, rich, low-calorie, easy-to-use, or edgy a product is. Overemphasizing a product's quality drives home a selling point quickly. (The big idea, page 20, From textbook)
A good or even great idea is at the heart of any effective campaign, especially those that resonate, that enter popular culture, that change the conversation, that create brand sirens and advocates and loyalists, and that build communities. (The big idea, page 22, From textbook)
The car itself has offer so many great features such as rear wheel drive, turbo charged engine, brembo brakes. For only those three items, Hyundai is winning this game.
This point of departure is used for specific brands as well as for commodities. (The big idea, page 17, From textbook)
Making an overstatement or enlarging the truth beyond bounds can express just how terrific, tasty, fast, creamy, rich, low-calorie, easy-to-use, or edgy a product is. Overemphasizing a product's quality drives home a selling point quickly. (The big idea, page 20, From textbook)
A good or even great idea is at the heart of any effective campaign, especially those that resonate, that enter popular culture, that change the conversation, that create brand sirens and advocates and loyalists, and that build communities. (The big idea, page 22, From textbook)
The car itself has offer so many great features such as rear wheel drive, turbo charged engine, brembo brakes. For only those three items, Hyundai is winning this game.
No comments:
Post a Comment