Week 9 EOC: For those who think young

 

 

 

“For Those Who Think Young”

The lively crowd today agrees those who think young say Pepsi please
They pick the right one
The modern light one
Now it's Pepsi
Pepsi
For those who think young
The right one
The modern light one
Now it's Pepsi
Pepsi
For those who think young

This slogan was created by Pepsi in 1961 and got huge succeed in the market. Pepsi realized their product is for the younger generation and those people who thing they are young. This is the reason that Pepsi created this slogan and started build their brand loyalty from young generation. Pepsi actually did a really great job by focusing on young generation. For example, They used have a clothing brand named by Pepsi that is focusing on young people. Also most of their commercials are focusing on fashion and cool stuff. All of those are about to grabing young generation's attentions and building their brand loyalty.